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Title:	A multiple‐item scale for measuring customer loyalty development
Source:	Journal of Services Marketing [0887-6045] McMullan, Rosalind Year:2005 Volume:19 Issue:7 Pages(s):470 -481

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description	1.	McMullan, R. "The conceptual development of customer loyalty measurement: a proposed scale." Journal of targeting measurement and analysis for marketing 11.3 (2003): 230-243.
description	2.	Odin, Y. "Conceptual and operational aspects of brand loyalty: an empirical investigation." Journal of business research 53.2 (2001): 75-84.
description	3.	Bowen, John T T. "The relationship between customer loyalty and customer satisfaction." International journal of contemporary hospitality management 13.5 (2001): 213-217.
description	4.	Uncles, Mark D. "Customer loyalty and customer loyalty programs." The journal of consumer marketing 20.4 (2003): 294-316.
description	5.	Bontis, N. "The mediating effect of organizational reputation on customer loyalty and service recommendation in the banking industry." Management Decision 45.9 (2007): 1426-1445.
description	6.	Gounaris, S. "Antecedents and consequences of brand loyalty: An empirical study." The Journal of Brand Management 11.4 (2004): 283-306.
description	7.	Bloemer, Jose M. "The complex relationship between consumer satisfaction and brand loyalty." Journal of economic psychology 16.2 (1995): 311-330.
description	8.	McMullan, R. "A multiple-item scale for measuring customer loyalty development." The journal of services marketing 19.7 (2005): 470-481.
description	9.	Duffy, D.L. L. "Customer loyalty strategies." The journal of consumer marketing 15.5 (1998): 435-448.
description	10.	Dick, Kunal S. "Customer Loyalty: Toward an Integrated Conceptual Framework." Journal of the Academy of Marketing Science 22.2 (1994): 99-113.

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